This study focuses on the economic impact of MUP across the alcoholic drinks industry in Scotland. It is being undertaken by Frontier Economics. It will report in 2019 and again in 2022.

Research questions

  • What has been the economic impact of MUP on producers and licence holders of alcoholic drinks?
  • How has MUP affected the number of such business, employment, turnover, gross value added and value of output?
  • Has MUP had any impact on licence holders close to the border with England?

Study description

The aim of the study is to provide a mixed-method theory-based evaluation to assess the impact of MUP on the alcoholic drinks industry in Scotland, as a whole and on key sub-sectors. They will use three methods: 

  • analysis of quantitative data, case studies
  • stakeholder engagement
  • qualitative interviews with small retailers in the border area.

You can download the protocol for this study.

You can download the Minimum Unit Pricing (MUP) economic impact baseline evidence and the briefing paper.

The membership of the Evaluation Advisory Group for this study can be found on our Evaluation Advisory Group page.