Monitoring and Evaluating Scotland's Alcohol Strategy

In 2010 we were tasked with evaluating Scotland’s alcohol strategy. The programme we established to do this was called Monitoring and Evaluating Scotland’s Alcohol Strategy (MESAS). On this page you will find our MESAS reports.

We worked with our partners at NHS National Services Scotland Information Services Division to deliver the programme. Our final annual report and infographics were published in March 2016. 

The report notes that alcohol harm in Scotland has been falling over the last decade. Parts of the Scottish Government’s alcohol strategy have contributed to this decline.

The problems caused by alcohol in Scotland remain at a high level. The report provides recommendations of what more needs to be done to ensure improvements continue. This includes evidence in support of the introduction of minimum unit pricing and continued monitoring of key alcohol statistics.

Minimum unit pricing

The Scottish Government has also tasked us, under the MESAS work programme, with leading the evaluation of minimum unit pricing (MUP). You can read more about this work on our minimum unit pricing page.

Monitoring report

In response to the recommendation to continue to monitor key alcohol statistics, we have now published the 2017 MESAS Monitoring Report. This brings together the latest data on

  • alcohol sales
  • alcohol price
  • self-reported consumption
  • alcohol related deaths
  • alcohol related hospitalisations
  • social harms.

The data show that Scotland’s problem with alcohol persists. As a nation we continue to buy enough alcohol for every adult in Scotland to substantially exceed the low risk weekly drinking guideline.

Units per adult: A line graph showing the trend in the average units of alcohol sold per adult per week in Scotland and in England & Wales from 1994-2016.  To the bottom of the graph is an image showing the Scottish flag with the accompanying text ‘Scotland: 20.2 units sold per adult per week in 2016’. Next to that is an image of the English and Welsh flags and the accompanying text ‘England and Wales: 17.3 units sold per adult per week in 2016’.

You can download the full report, supporting datasets and infographics that summarise some of the key findings.

You can also read our final annual report and supporting datasets.

What the MESAS programme looked at

The MESAS programme looked at the following questions.

  • How might the strategy be implemented differently to improve effectiveness?
  • Are some people and businesses affected - both positively and negatively - more than others?
  • How and to what extent has implementing the package of measures, taken together and/or individually, contained in the Scottish alcohol strategy contributed to reducing alcohol related harms?

We took a ‘theory of change’ approach to address the evaluation questions presented above. The theory of change assumed that alcohol related harms will reduce if alcohol consumption goes down.

Our evaluation included eight separate studies and there are five previous annual reports that you can access on our MESAS resources page.